Discovering Your Secret Sauce


When coaching people I always ask four questions. What’s working? What’s not working? What’s your strategic wheel? (That’s something I teach.) And, what’s your secret sauce?

There is a cool process I use to help people narrow down to discover their secret sauce (see process below).

Your secret sauce is what helps you stand out and makes you special and different from everyone else!

I’ve never been a cookie cutter marketer. The strategic plan I created for Jim Rohn was different than any other in the marketplace at the time. That’s because I built it around Jim’s secret sauce. It was the same with Chris Widener, Ron White, Denis Waitley and even in coaching Robin Sharma, Darren Hardy and many others.

And, recently, it was the same when, with Erika De La Cruz, I identified that doing a book was the best way for her to leverage herself in Hollywood as a brand. After publishing Passionistas and driving it to #1 Amazon Bestseller, the offers started flowing in….Yes, all by design!

Now, you MUST have the goods for a strategy like this to work, and each of the people I mention above do!

One of my strengths is identifying a persons’ secret sauce and helping them strategically leverage that into their brand and message.

Here is one of the processes I use to help people narrow down to discover their secret sauce.

This process is also great for finding your passion, finding a potential keynote topic and also finding the key topic of a book you would write.

It goes like this. You get a sheet of paper out and you make six columns.

Column 1 you list all the things you are good at and areas in which you have skills. These could include writing, speaking, cooking, research, math, English, sports, problem solving, connecting, analyzing, listening, etc. List ALL the things that come to mind.

Column 2 you list all things you enjoy and consider hobbies (yes, some may be the same as Column 1). These could be playing golf or tennis, listening to music, stamp collecting, reading books, traveling, etc.

Column 3 you list things you have had success in and any awards you have received, etc. In 6th grade you won a chess tournament or spelling bee. You have been salesman of the month. You made certain levels of success in your profession or hobby, etc.

Column 4 you list how other people see you. Many people tell me I’m a connector. I see myself as an event promoter that large rooms, a marketer that built a million plus list, Jim Rohn’s agent/partner, and a publisher that sold millions of books, but when they introduce me they mention I’m a great connector. It’s valuable for me to take notice of how other people see me.

Column 5 you list the things you are for in business and life. For me a few things I am for include honesty and lack of agendas or politics. I love people that are authentic and people that are generous and that are givers.

Column 6 you list the things you are against. Now this may be just the opposite of what you are for, but asking in a different way may open things up for you. What I’m against really does impact many of the things Im involved in today. I’m against so many of the BS marketing programs out there that tell half truths. I’m against people that have never achieved anything promoting themselves as experts. I’m against political agendas that aren’t serving the people and that have been paid off by special interest. I’m against frivolous lawsuits. I’m against victim mindsets that keep people from owning their own power.

Next, you look over your six columns and start looking for things that stand out to you.—things that are similar or that repeat themselves. And then circle those things.

Then, see if you can connect the dots.

Once you get clear on your secret sauce, you will learn how to better communicate your value. You will know if things are a good fit for you. And you will better understand potential products and services you are uniquely qualified to create and offer.

Jim Rohn is a great example of this. I started promoting Jim in 1990 as one of the speakers at my events. I would have Jim and Brian Tracy or Og Mandino, etc. In 1993, I had the opportunity to ask Jim to partner with me, and I started Jim Rohn Int. At the time, Jim was doing almost all his work with Herbalife on a retainer basis. Outside of that, he was doing about 20 public seminar dates at 4k per talk.

So, the first thing I did was create our strategic wheel with spokes. This is a process I always start anyone I work with on doing.

Jim’s spokes on his strategic wheel included a book, an audio series, a one day seminar and a two day seminar. He didn’t have a mailing list. And he wasn’t very well known in the marketplace. What Jim was missing (and it’s one of the most important spokes you need) was a customer acquisition spoke.

Based on what I believed was Jim’s secret sauce…his ability to say things in such a profound way with such wisdom and to leave people wanting more (and becoming his advocates)…I came up with two key ideas to build a massive customer acquisition wheel.

These two were a product and a way to get Jim in front of as many audiences as possible.

For the product, based on Jim’s secret sauce and to also empower his fans to become advocates, the first project I took on was coming up with the idea to create The Treasury of Quotes by Jim Rohn.

It took me 10 months to gather the 365 quotes on 110 topics from Jim’s seminars and conversations (this was pre-Google and there were no other published Jim Rohn quotes), publish the book and most importantly, release The Excerpts from the Treasury of Quotes, a mini version which was my viral marketing gift booklet. The little excerpt booklet went on to move over 6 million copies (people bought in quantity and gave away). I also did one for Brian Tracy, Mark Victor Hansen, Zig Ziglar and Denis Waitley (moved over 8 million all combined). In fact, over 70% of our phone calls that came in, when we asked how they got our number, they would always say “someone gave me a quote booklet”. It worked! Just like we designed it to.

The second idea was to fill Jim’s calendar and get his message out to more people. So, first I raised Jim’s speaking fee from 4k to 10k—he was WORTH it. I then created some scarcity in the marketplace by giving promotors exclusive opportunities to book Jim in cities around the country.  The exclusive part of it created a row of dominoes being knocked down as promoters fought over the opportunity to own their own exclusive market. Especially when I told them I would bring in a Brian Tracy/Jim Rohn One Day event and compete against them at an aggressive price in any markets that they did not choose to book Jim in themselves.

The net result was going from 20 dates at 4k to 110 dates at 10k within a year of launching Jim Rohn Int in 1993. The rest is history.

But, at that crucial juncture in the beginning of Jim Rohn International, I BEGAN with asking what was Jim Rohn’s secret sauce and making that a big part of our strategy on adding new spokes to the wheel.

I have so many other examples of finding and leveraging a person or companies secret sauce to build their audience and brand!

It’s a powerful exercise.


What’s your secret sauce?

I currently have a compilation book program coming out and one of the cool benefits is that we help people discover and leverage their secret sauce!

And so much more!

The title of the book is Resilience: Turning Your Setback into a Comeback.

Here are some key points about the project.

I’m first seeking to help people leverage a book to build their business. I have found, being part of a compilation book cuts your cost by 90%, can save you massive time and you get to leverage the power of other people’s celebrity brand, plus become a #1 bestselling author.

We have some amazing people part of the book including:

  • 6 Year NFL Player and Now Head of Player Engagement, Keith Elias
  • Producer, Actress and Documentarian, Lisa Haisha
  • PGA Tour & European Rider Cup Mentor, Nick Bradley
  • 2x US Memory Champion, Ron White
  • International Speaker & NY Times Best Selling Author, Chris Widener
  • Jim Rohn’s 18 Year Biz Partner, Marketer & Strategist, Kyle Wilson
  • Many other amazing people including entrepreneurs, professionals and more

This program provides:

  • Your status as a #1 bestselling author
  • How to leverage your book to massively build your brand
  • Calls with your personal editor and coach to help you with your story
  • Call with me who will teach you how to LEVERAGE being in the book (this is HUGE)
  • Marketing strategies to maximize your social proof when we hit #1 (this is worth the entire investment)
  • A community of awesome co-authors
  • 6 Live Group calls with  Q&A (covering over 20 marketing principals)
  • 100 books (plus additional books at a highly discounted price) and non-restrictive rights to the digital book for life
  • Strategies to build an audience and a list to market to
  • Brand building
  • Strategies on how to leverage the celebrity authorities in the book
  • The ability to buy additional books at only a few dollars each
  • Professionally designed cover and interior pages.

This is time sensitive! I will be happy to have a phone call to discuss in greater detail if this is a good fit for you and me. If you are interested, click here, review the page and tell me more about yourself and I will send the link to schedule a call.

Looking forward to connecting with you!

To your better future!

Kyle Wilson

PS – I have sold over 7 million books as a publisher the past 25 years. I will teach you how to leverage a book to book speeches, build a list, create a brand, get into important doors, get interviews and so much more. We have a limited amount of spots left, so if interested, do book your 30 minute call today.

Kyle Wilson, Founder, Jim Rohn International (, and

Want one on one coaching? Whether you are an entrepreneur, speaker, author, investor I can help. Darren Hardy, Robin Sharma, Brian Tracy and many others think so as well (see below). Send me an email for details and to discuss.

Receive FREE Kyle’s 52 Lessons I Learned From Jim Rohn and Other Legends I Promoted

“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker

“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine

“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author

“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Monk Who Sold His Ferrari 

“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp

“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro

Share this post

"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."
Darren Hardy
Former Publisher SUCCESS Magazine
"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"
Jim Rohn
(1930-2009), Internationally
Renowned Speaker and Author
"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."
Les Brown
Iconic Speaker and Author
"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"
Phil Collen
Lead Guitarist, Def Leppard
"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"
Lisa Haisha
Host Amazon Show, Producer,
"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.
Brian Tracy
Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."
Newy Scruggs
7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth
"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."
Eric Worre
Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro
"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”
Erika De La Cruz
TV & Media Host, Speaker,
Trainer and Author of Passionistas
"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.
Todd Stottlemyre
Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion
"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.
Robin Sharma
Author of The Monk Who
Sold His Ferrari
"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."
Mark Victor Hansen
Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul
"Kyle Wilson is my 20 year plus valued friend and business/marketing coach. He is one of the most influential and connected people around. Kyle ALWAYS brings value to every relationship he is a part of"
Robert Helms
Real Estate Developer
and Host of the #1 Podcast
The Real Estate Guys Radio Show
“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.
Kelli Calabrese
Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur
“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”
Jeffrey Gitomer
Best-Selling Author The Little Red Book of Selling
"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"
Tom Ziglar
President of Zig Ziglar Corp
"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."
Seth Mosley
2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year
"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."
Ron White
Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion
"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,
Jeanette Ortega
Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer
"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."
John Lee Dumas
Host of EOFire Podcast with
over 100 million Downloads
"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."
Bob Burg
Speaker and Best-Selling Author
of the Go Giver
“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”
James Malinchak
Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker
"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.
Olenka Cullinan
Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps
"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."
Nick Bradley
PGA Tour Mentor,
Speaker, Author
"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"
Chris Widener
Best-Selling Author The Angel Inside
"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"
Kim Somers Egelsee
# 1 best selling author
and Tedx speaker
"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."
Tim Cole
(Business) Managing Director,
(Military) Colonel, USMC (Ret)
"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."
Denis Waitley
Author Psychology of Winning