I want to share with you the cliff note version of a talk I do on seven key marketing ideas I’ve used in consulting and coaching thousands of companies and entrepreneurs like Darren Hardy, Robin Sharma, and Todd Stotttlemyre, as well as to build my own 8-figure business with Jim Rohn.
I will be sharing the two hour version in a few weeks at the upcoming Virtual 2 Day Memory & Marketing 2026 with US Memory Champion Ron White, myself, plus special guests on AI and publishing. (Early Bird deadline of only $97 with $2K in bonuses ends tomorrow) – Learn More Here
1. Marketing is about connecting the dots!
Marketing is not about being manipulative or trying to be clever. It’s simply finding the most efficient and effective way to connect your products and services with an audience.
Factors include your existing products and services, the marketplace, the competition, your unique goals, your existing resources, and your own special talents and secret sauce.
Every person and business is unique and to maximize your efforts, you must connect all the dots, and create your own individual path.
2. Marketing is about tactics and principles.
Tactics include social media, emails, podcasts, direct mail, one-on-one convos, events, apps, and much more.
And tactics are always changing and evolving as technology changes.
I’m a tactics guy. I built a million plus list, sold millions of books, and filled up huge rooms before selling my companies using tactics.
But principles in marketing are even more important than tactics.
Principle-based marketing includes having a great product. Having great service. Being consistent. Caring about people and putting relationships first.
Often tactics-focused marketing churns through people and ends up treating the audience like a commodity.
I always say NEVER let a tactic (no matter how new and great it may seem or be) override principle-based marketing.
We will spend a lot of time on both the tactic and principle based strategies of marketing at Memory & Marketing 2026.
3. Marketing is about being strategic.
Everything works—putting business cards on windshields works—it just doesn’t work very well.
You have to find the most strategic way to knock down the most dominoes in your business.
At my core, I’m a strategist. When I coached Darren Hardy, Robin Sharma, Dr. Tom Burns, Todd Stotttlemyre, and many more, we always started there.
What is the one domino that can knock down all the other dominoes? Everything else is secondary. (See the end on how to work 1-1 with me to help you create your strategic plan for 2026 and beyond.)
4. The Wheel
The concept of the wheel came to me in 1993 when I launched Jim Rohn International. Jim had a handful of products and services (and no list) and I thought, how do I get people—once they experience one product—to go around the wheel to the other products (each spoke on the wheel represented a product or service).
And the BIGGER question was, how do I get more people ON the wheel? (customer acquisition)
There are FOUR key criteria to determine when you’re building your own strategic wheel. Most people are trying to do too many things vs the ONE BIG THING that can change everything.
At our Memory & Marketing Event, I spend a lot of time walking you through the key strategies of how to design your OWN wheel (similar to what I have done for multiple 7- and 8-figure businesses).
This is HUGE!
5. Social Proof, Testimonials, and Your Website
My long-time friend Jeffrey Gitomer attended my Philly Inner Circle a few years ago and asked this profound question: “Where do you live?” I said Texas. He laughed and said, “So, are you going to start sharing your home address with the world? No. You live on your website and social platforms. 24/7!!”
Wow, he was right!
Jeffrey also talked about the importance of having testimonials and social proof!
Anyone can make promises and say great things about themselves, but proof through testimonials, pictures, and video are a 1000x more powerful.
Make sure your website and social presence reflects your unique social proof!
I will be sharing 4 keys to building your best website at our Memory & Marketing Event.
6. Build an Audience
Often, the bigger the audience the more influence in the marketplace. Now, an audience can be a community, a platform, social followers, podcast, an email list, and more.
I’ve met speakers and authors who have never built a list or audience. Same for doctors, realtors, coaches, real estate syndicators, etc.
And then I’ve met (and coached) speakers, authors, professionals, who understand the value and power of building a list they nurture and talk to.
And they almost always outgrow their competition by 2-10x.
You must be intentional in building your own audience and tribe. I will walk you through over a dozen ways to do it.
7. Talk to your audience
If you’re doing only one-on-one communication and you don’t have a way to talk to your audience as a group, you’re always hunting.
But when you organize a way to talk to your audience as a group, now you’re fishing.
Give them great content, give them great information, invite them to cool stuff, be a utility to your customers and prospects, let them know what’s going on.
Then on occasion, yes you can promote a product or service you have, especially when its timely.
And when you do, it’s similar to fishing. Put it out there and see who is ready to say yes.
And what’s even better is when you create offers that have fish jumping in the boat!
Money follows attention! If you’re not talking to your audience, believe me, your competition is.
Two final mantras to have as you think about marketing:
- The best marketing comes from a transformed life or experience others have had working with you!
- You are best able to help the person you once were.
Join Me for Memory & Marketing 2 Day Virtual Event!
Early Bird Pricing ends this weekend, plus special bonuses.
Plus, all who sign up today receive (in addition to all the other bonuses) the special Jim Rohn 3-Day recording that includes 24 hours of video and audio with Jim, Brian Tracy, and more!
Click here to learn more and grab a spot.Lastly, I opened up a few slots for 1-1 coaching along with my Inner Circle.
Kyle Wilson Private Mentoring Group (Includes Private Mentoring Calls + Inner Circle)
Includes Six one-on-one mentoring calls (55 minutes each) on topics of your choosing including:
- Strategic planning and positioning tailored specifically to you
- Building and scaling companies
- Online marketing and list building
- Product and creation (including writing and marketing books)
- Branding, content, and platform growth
- Networking, partnerships, and deal-making (I am well-connected)
- Most importantly: strategic planning and positioning
As Darren Hardy said, “Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.”
Plus Inner Circle Membership (12 Months)
- 12 in-person Mastermind events (Dallas, SoCal, Baltimore)
- 12 monthly Masterclass Calls with Q&A – Expert guests have included Brian Tracy, Mark Victor Hansen, Jeffrey Gitomer, Tom Ziglar, Kevin Eastman, Navy SEAL TC Cummings, Ron White, Glenn Morshower, and many more on topics including leadership, marketing, wealth, legacy, health, communication, productivity, performance, and more
- 12 monthly Marketing Q&A Calls – with Paul Counts, Shreya Banergee, and myself (AI, branding, SEO, list-building, speaking, books, and more).
- Full virtual replay library with over 300 hours of training
- Private Inner Circle Facebook Group
- A community of high-level, heart-centered entrepreneurs
Total Value $48,000+
Special Offer for 2026 Mentorship (Mentoring and Inner Circle Combo Pricing) When you join by Monday Feb 9, 2026 – $6,990 – or 4 payments of $1,850 (limited-time pricing) Sign Up HereAnd as my 18-year business partner Jim Rohn say, Let’s Do Something Remarkable!!Kyle Wilson
