4 Musts for Your Website to Be Effective
First, these four elements all need to be at the top fold, meaning a visitor should be able to see them before they ever scroll down. The layout of my website KyleWilson.com is an example that includes all 4. When I first launched JimRohn.com in 1999 these were my 4 MUST back then, and they still stand the test of time now. (I sold Jim Rohn Int in 2007, so the current site is not run by me)
1. Your website must have a mystique and brand.
Have an image and a brand that accurately represents you. Make sure it shows the authentic you and and represents the brand you are building.
2. Have a powerful tagline plus 3-4 key bullets.
What are you known for?
These 3-4 taglines need to do 3 things
a) Show your credibility
b) Reflect your secret sauce (what makes you special and unique)
c) Speak to your customer avatar (vs random facts)
3. Provide Social Proof and Testimonials
This is one of the most important!
When you say something great about yourself, its bragging. When someone else says something great about you, it is FACT!
That is why on my website I overwhelm people with testimonials from people that have credibility with my avatar. That is a big part of my secret sauce, the people I have worked with and what they say about me as a marketer, event promoter, publisher, coach, strategist, etc .
So on my website testimonials are a bit over the top, but that is part of what makes me unique. Testimonials from Jim Rohn (18 year biz partner), Brian Tracy (25 year friend and says we have made millions together), Darren Hardy (says Im his go to person and have saved and made him a quarter of a million dollars), Mark Victor Hansen (partnered on Chicken Soup for the Entrepreneurs Soul), Phil Collen of Def Leppard (said his day at my Inner Circle Mastermind was top 10 of meet ups he has been a part of), and hundreds more.
Make sure you are capturing and posting testimonials and social proof. This is also true for your social media pages!
4. Have a way for people to Opt-In
Ultimately traffic, pr and branding are of little value if you don’t have a way to capture people and then build a relationship with them. I call it the wheel (something I created in 1993 when I launched Jim Rohn int).
It is fishing vs hunting. Building a list (an audience), talking to it and occasionally giving it things to raise it’s hand to and say yes.
I have hundreds examples of people I have worked with that this one thing alone transformed their business. Speakers, authors, marketers, investors, small business owners, professionals, entertainers, retailers, on and on. It works in every industry. And you would recognize many of the names.
3 Things about your opt in:
1) Your opt in can be an ebook, some videos, a course, etc. The Main thing is make it compelling!
2) Make sure it is something that your core avatar wants
3) Make sure it is good. You don’t want to be giving out average samples of you. Make your gift a representation of you and your work.
4) Have it stand out on your site.
I use my 52 Lessons I Learned From Jim Rohn and Other Legends I Promoted because that checks all the boxes for me and the prospect I want to attract.
And finally, make sure people can find you 24/7. Let your website and social media platforms do the work for you!
BTW – I teach and train all this and so much more when people are part of my #1 BestSeller Book Projects (check out detail for our next one here) and my Kyle Wilson Inner Circle (where we have the best members – learn more here).
Hope this helps! See you soon on the road or in LA, Dallas or Philly!
Kyle Wilson, Founder Jim Rohn International (JimRohn.com), YourSuccessStore.com, LessonsFromNetwork.com and KyleWilson.com
Kyle has filled huge seminar rooms, launched and published multiple publications with over a million subscribers a week, has produced/published over 100+ hours of DVD and CD programs and has published and sold million of books including titles by Jim Rohn, Denis Waitley, Chris Widener and more.
Want one on one coaching? Whether you are an entrepreneur, speaker, author, investor I can help. Darren Hardy, Robin Sharma, Brian Tracy and many others think so as well (see below). Send me an email for details and to discuss.
“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker
“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine
“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author
“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Monk Who Sold His Ferrari
“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp
“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro