The Value of Associations


The Value of Associations (it’s not about the skiing)

Just got back from a great couple of days of skiing with some friends of mine. These also happen to be folks I greatly admire from a business and marketing perspective.

The group included long-time friend, Darren Hardy, Publisher of SUCCESS Magazine and a great friend since 1994; John Assaraf (he’s been on Oprah, Larry King, etc., and is the founder of many successful companies and has been a good friend since 1996; Eric Berman, head of marketing and partner with Brian Tracy in Brian Tracy International and a friend since 2004; and Steven Cox the founder of Get Lessons and an incredibly successful and bright guy. Steven and I met for the first time on this trip and I already consider him a great guy and influence.

Yes, I like to ski and Telluride is amazing and beautiful! We had an amazing time.

But to just hang out and mastermind, philosophize, share ideas back and forth and learn from these 4 quality guys is where the real value comes from.

How often was the TV on? Virtually never. But how much was there engagement of ideas, sharing and thought-provoking conversation? The whole time! Was I challenged just by who they are and have become to want to improve in each area of my life? Absolutely!

My question for you is this: Have you identified who it is that you want to spend more time with personally and professionally and have you created a strategic plan to make it happen on a consistent basis? If not, MAKE it a priority!

This can be by forming or being part of a mastermind group (choose carefully). Or it can be having folks in your life that you reciprocally help each other in business and life. These need to be great people you enjoy being around, who inspire you and make you better.

Make your list out. Find ways to bring value to these relationships. Share first and often. Build your team of folks that can help make you smarter, better, more accountable and a better person in general.

I know for me, on this most trip, I took incredible notes and more importantly created many new amazing experiences and memories.

We’re all busy. So it’s easy to find ways not to invest in yourself or in potential valuable associations.

But this is the stuff that greatness is made of. The associations and people that make us better and hopefully we do the same for them.

To Your Future Success!



I often get asked what it must have been like to partner and work so closely for 18 years with the legend, my close friend and mentor Jim Rohn.

It was obviously a dream come true and an honor of a lifetime. And I must say there were some keys things on my part that had to happen. In fact, ONE major factor comes to mind (and is worth noting if you are a student of success). Read the rest of this blog post


“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. You are the best!”Jim Rohn (1930-2009), American Entrepreneur, Best-Selling Author, Internationally Renowned Speaker

“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.”Brian Tracy, Professional Speaker, Best-Selling Author, CEO of Brian Tracy International

“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Publisher SUCCESS Magazine

“Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but also a close and valued friend. I recommend Kyle without equivocation.”Mark Victor Hansen, co-creator of world’s best-selling book series Chicken Soup for the Soul

“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.”Robin Sharma, Best-Selling Author The Monk Who Sold His Ferrari

“One of the very first successes I chose to model was Kyle Wilson. I discovered he was THE Rainmaker for speakers and events. He leaves no stone unturned! Every piece of advice and coaching he’s ever given me about event marketing and speaking has proven true and has either earned me or saved me thousands of dollars.”Vic Johnson, Best-Selling Author and Motivational Speaker

“Kyle Wilson is the best marketeer I know. And in the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get to Kyle as fast as you can.” Jeffrey Gitomer, Best-Selling Author The Little Red Book of Selling

“There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle.”Chris Widener, Best-Selling Author The Angel Inside

“It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor.” Ron White, Best-Selling Author Memory in a Month, 2009/2010 US Memory Champion

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Recent Posts