Stop Wasting Resources

Tony-Teegarden

I see way too many business owners wasting time, energy and resources to sell online. They’re trying to sell to everyone and end up selling to no one.

The problem is they don’t know precisely who they’re selling to. This is where something called an avatar saves the day.

Why is the avatar so important? The short answer is because it saves you time and money. The goal is to shorten the amount of time it takes to making compelling offers to your audience. Compelling offers equal cash-flow for your business.

Here is what you’re facing as a business owner today.

Not only do you have to know exactly who you’re talking to, but you also need to cut through the noise of everyday distractions that are pulling at their attention.

You see there’s a lot more information coming at us consumers and a lot more gadgets to do it with than ever before. Gaining people’s attention is more difficult than it ever has been. Ten years ago we didn’t have smart phones that distracted people in droves.

Today you can’t watch someone walk nearly a block without disengaging their eyes from the smart phone. I know because I’ve personally noticed people doing it in my own home town.

There’s even a video on youtube of a young girl caught on film falling into a mall fountain that was full of water while texting and walking. Seriously! I can’t make this stuff up.

Kyle has pointed out to me before, “It’s easier to sell your solutions to a believer than a non-believer.” But just because you initially have their attention doesn’t mean it’s always easy to hold it. It helps tremendously if the offer you make is compelling so your solution resonates with your prospect and they take immediate action. Meaning they pull out their wallet and pay you!

So it’s helpful that everything you say and do speaks directly into what moves your prospect. You clearly have to state you can help deliver them from their pain or toward their desires.

Let me help you understand what it means to segment and identify your ideal client.

If you’re an organic raw food coach who specializes in working with new people who are transitioning into the life style, you need to know what segment of your audience you’re communicating too and their reason for transitioning.

Why are they making the transition in the first place?

  • Are they making it specifically for medical reasons or to cure something?
  • Do they just want to feel better?
  • Are they already in pretty good shape but want a better quality of life than they already have? Perhaps they’re an athlete looking for better performance.

Are they doing it for reactive reasons or for proactive reasons? You need to know because different customer segments will require different approaches and communication.

See I’m personally a big raw food advocate but I do it because I feel a lot better from the lifestyle, not because i was trying to cure something.

But many people make the transition just for that reason. They’re trying to eliminate some physical ailment or reaction to processed foods that’s built up over years of time.

So see, how you speak to me is going to be different than how you’d speak to someone who is doing it for medical reasons.

Essentially you could look at this approach with 3 different segments:

  • Someone like Me: who wants an improved quality of life. Better than I already have
  • The Novice: Heard that the raw food lifestyle could help them feel better
  • Panicked: Is in crisis mode trying to reverse diagnosis holistically through a raw food lifestyle.

See how each one values something different and has completely different pain points and desired outcomes?

Someone like me would be motivated by a desirable outcome as opposed to someone who has massive pain they want to get away from.

If you don’t know the segment of your audience you want to focus on with your communication and what compels them, how can you strategically create, promote, and sell products in a way that comes across as compelling to them?

You can’t!

When you try to be everything to everyone, you come across as nothing to no one. This is why it’s so important to have a customer avatar. Something that depicts your ideal prospects motives for purchasing.

You need to know what compels your clients emotionally to take action. The goal isn’t to be perfect but to understand your prospect as well as possible so you can meet their needs and wants with your offer.

Once you’ve put your initial offer in front of your prospects, let them provide you with feedback so you can pivot and make changes to your offer. We call this testing and it’s how you improve your responses.

Inside the Online Marketing Mentor Program I walk you through exactly how to identify your ideal client(s) so you’re able to position your products and services in way that you both win when a transaction of time and money is made.

To sign-up for your 30 day no-risk trial go here.

Looking forward to having you on board for our powerful 6 week course!

Tony Teegarden
www.TonyTeegarden.com
Connect with me on Twitter: www.Twitter.com/ateegarden

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."
Darren Hardy
Former Publisher SUCCESS Magazine
"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"
Jim Rohn
(1930-2009), Internationally
Renowned Speaker and Author
"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."
Les Brown
Iconic Speaker and Author
"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"
Phil Collen
Lead Guitarist, Def Leppard
"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"
Lisa Haisha
Host Amazon Show, Producer,
Philanthropist
"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.
Brian Tracy
Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™
"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."
Newy Scruggs
7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth
"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."
Eric Worre
Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro
"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”
Erika De La Cruz
TV & Media Host, Speaker,
Trainer and Author of Passionistas
"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.
Todd Stottlemyre
Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion
"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.
Robin Sharma
Author of The Monk Who
Sold His Ferrari
"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."
Mark Victor Hansen
Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul
"Kyle Wilson is my 20 year plus valued friend and business/marketing coach. He is one of the most influential and connected people around. Kyle ALWAYS brings value to every relationship he is a part of"
Robert Helms
Real Estate Developer
and Host of the #1 Podcast
The Real Estate Guys Radio Show
“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.
Kelli Calabrese
Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur
“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”
Jeffrey Gitomer
Best-Selling Author The Little Red Book of Selling
"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"
Tom Ziglar
President of Zig Ziglar Corp
"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."
Seth Mosley
2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year
"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."
Ron White
Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion
"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,
Jeanette Ortega
Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer
"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."
John Lee Dumas
Host of EOFire Podcast with
over 100 million Downloads
"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."
Bob Burg
Speaker and Best-Selling Author
of the Go Giver
“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”
James Malinchak
Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker
"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.
Olenka Cullinan
Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps
"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."
Nick Bradley
PGA Tour Mentor,
Speaker, Author
"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"
Chris Widener
Best-Selling Author The Angel Inside
"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"
Kim Somers Egelsee
# 1 best selling author
and Tedx speaker
"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."
Tim Cole
(Business) Managing Director,
(Military) Colonel, USMC (Ret)
"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."
Denis Waitley
Author Psychology of Winning