What Should You Charge? Serving vs Selling

Last year I published the book Think Big! that included powerful stories from long-time mentor and friend, Brian Tracy, as well as Brian Buffini, Chris Gronkowski, Erika De La Cruz, Bob Beoudine and more.

I also shared my Think Big story that included going from an obscure seminar promoter to putting on 2000 person events and eventually making a deal with Jim Rohn for exclusive marketing rights in 1993 and then launching Jim Rohn International. That first year, I was able to take Jim from 20 speaking dates a year to over 110 dates while also tripling his fee. We also created dozens of new products over the coming years.

Then in 1995, also launching Your Success Store, which allowed me and my team to start booking Brian Tracy, Les Brown, Mark Victor Hansen, Denis Waitley, and others to speak and to sell their books and training programs.

Over the next 14 years, I would put on hundreds of events, create over one hundred products (books, CDs, and DVD courses), plus publish multiple online newsletters with over 1,000,000 subscribers.

Here are the Five Keys to Thinking Big I Shared in My Story

I recently hosted my bi-weekly Mastermind Marketing Call for my Inner Circle. We do a couple of these a month, and one of the people on the call asked, “Kyle, how much should I charge as a coach?”

It’s a great question that I get asked a lot.

I know that a lot of people say to charge what you’re worth. I totally get that. But, I believe we get paid what the marketplace will pay us based on the audience we’ve built.

I’m a firm believer in the idea that if you create an offer that’s irresistible (not free, but irresistible), that will lead to you filling up your calendar, which will lead to serving, bringing value, and making a difference in people’s lives, which will lead to clients who continue to book you and also refer you.

Then, as you keep filling up your calendar, and as you continue to attract new people, you can slowly, incrementally raise your prices.

The alternative is you set a really high price, for which you won’t have as many takers, especially if the higher price is more than the audience you have built can handle.

When that happens, you’re now in sales mode. You’re trying to sell people this higher price. So, instead of serving people, you’re focused on selling.

That is a totally different energy. Selling is not where you’re getting to really help people. Selling is not where you’re getting to bring your gift into the marketplace.

The alternative is serving as many people as you can by creating an irresistible offer and then raising your price incrementally.

Eventually, you’ll get to that higher price. And in the process, you will have helped a lot of people.

This is the model Jim Rohn and I used at Jim Rohn International and the model I’ve used with my Inner Circle, book program, coaching, and really everything I do as a marketer. In each case, the businesses have flourished and we eventually got to those higher prices by attracting versus always selling.

Last point: If you overprice what you offer based on the audience you have, and through sheer sales effort, you fill up your calendar, even though that might sound amazing, the challenge is you may not get the repeat business, the referrals, and the goodwill, because you are in a constant state of selling rather than serving. I have witnessed many times coaches (or those offering other services) who were really great sales people but not as great at their craft, and who always seem to be starting over and having to SELL!

Both work. It really just depends which model and lifestyle you prefer.

When you over deliver consistently, the world will make a path to your door!

I’ve Added a Virtual Access Inner Circle Option for 48 Hours

I know not everyone can attend the 14 live events or afford the investment for the Kyle Wilson Inner Circle Mastermind.

So I’ve added a second option for new members. It is called Inner Circle Access.

With Kyle Wilson Inner Circle Access, You Receive

1. Access to attend a monthly, live, virtual Masterclass Group Call with Q&A – Expert guests have included Brian Tracy, Mark Victor Hansen, Jeffrey Gitomer, Tom Ziglar, Ron White, Glenn Morshower, and many more on topics including Investments, Tax Savings, Leadership, Marketing, Legacy, Memory, Selling, Generational Wealth, Goals, Health and more. Plus Q & A.

2. Access to attend a monthly, live, virtual Marketing Q & A Call with Kyle Wilson, Paul Counts, and Shreya Banergee – Topics include Mastering Your Brand, Organic SEO, List Building, Social Media Marketing (Facebook, LinkedIn, etc.), Building Your Speaking & Coaching Business, Leveraging a Book, Building a Platform, and much more. Plus Ask Us Anything Q & A.

3. Access to previous recordings of virtual Inner Circle Events with Les Brown, Brian Tracy, Denis Waitley, Mark Victor Hansen, Tom Ziglar, Todd Stottlemyre, Lisa Haisha, Ray and Jessica Higdon, Glenn Morshower, Phil Collen of Def Leppard, Mitzi Perdue, Kevin Eastman, Don Hobbs, Tom Ziglar, Bib Burg, and more.

4. Access to all the past monthly guest Inner Circle Group Calls with Q&A including expert guest Seth Mosley, 3x Grammy Winner, 29 #1 songs & Producer of the Year, Newy Scruggs, 10x Emmy Winning Sportscaster, Glenn Morshower, Actor in over 250 Films and Shows including 24 and Transformers, Jeanette Ortega – Celebrity Fitness Trainer and Meditation Expert, Gary Pinkerton, 30+ year Commander and Captain in US Navy, Tom Burns, MD, orthopedic surgeon, doctor on multiple Olympic teams, and investor with over 600 million in assets, Tim Cole, 31-year Colonel in the Marines, ran a Presidential inauguration, and many more Inner Circle members and special guest!

5. Access to the complete Kyle Wilson Inner Circle Membership Site including over 100 hours of content and courses on Online Marketing, Selling, Time Management, Leadership, Confidence, Marketing, and more.

6. Kyle Wilson Inner Circle Private Facebook group

Total Value Over $21,000

When you sign up *Today, you receive access to all upcoming monthly Masterclass Calls, bi-weekly Marketing Calls, Virtual Events, Plus the Complete Inner Circle Members Site (all previous Training, Group and Guest calls, Virtual Events, and more) for only 99.97 a month or $997 annually.

*I’ve only offered the Virtual Access option 3x in the past 5 years and each time for less than 48 hours.

Membership to join the Kyle Wilson Inner Circle Membership includes all this plus you can attend up to 14 live in person events is an application process and $7500 a year. But with virtual access, you receive ALL access to the virtual calls listed above and to ALL the membership site trainings for only $99.97 a month.

Click Here for $99.97 a month Option

Click Here for $997.00 annually
(Virtual Option only available for 48 hours)

As soon as you sign-up, you will have immediate access to all the above (previous recorded events, masterclasses, trainings, and the schedule for Masterclasses and Marketing calls plus you will be added to the Facebook private group)!

Plus Receive This Bonus: Access to the entire 2016 Brian Tracy 3-Day Event footage (including Brian, Darren Hardy, Vic Johnson, Delatorro McNeal, Ron White, and more). This is private footage from Kyle’s event he promoted and not for sale or available anywhere else. ($997 value)

Hope to have you join me! It will be EPIC!

Kyle Wilson, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com

What Others Are Saying About Kyle

“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker

“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine

“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author

“Kyle Wilson is brilliant and so very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for.” Les Brown, Iconic Speaker and Author

“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Author of Monk Who Sold His Ferrari

“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp

“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."

Darren Hardy

Former Publisher SUCCESS Magazine

"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"

Jim Rohn

(1930-2009), Internationally
Renowned Speaker and Author

"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."

Les Brown

Iconic Speaker and Author

"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"

Phil Collen

Lead Guitarist, Def Leppard

"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"

Lisa Haisha

Host Amazon Show, Producer,
Philanthropist

"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.”

Brian Tracy

Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™

"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."

Newy Scruggs

7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth

"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."

Eric Worre

Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro

"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”

Erika De La Cruz

TV & Media Host, Speaker,
Trainer and Author of Passionistas

"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.“

Todd Stottlemyre

Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion

"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.”

Robin Sharma

Author of The Monk Who
Sold His Ferrari

"Kyle can I thank you for something and congratulate you in the same breath? I've done easily 500 interviews in my life. This has been my favorite one. One that went on and allowed that deeper dive because that's one of the things that time limits can rob us of. And I thank you for that because it's been very healthy and very cathartic. And you kind of brought me back in touch with how ready I am to get back on stages. I'm ready."

Glenn Morshower

Actor in Over 250 Movies and Shows

"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."

Mark Victor Hansen

Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul

“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.

Kelli Calabrese

Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur

“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”

Jeffrey Gitomer

Best-Selling Author The Little Red Book of Selling

"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"

Tom Ziglar

President of Zig Ziglar Corp

"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."

Seth Mosley

2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year

"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."

Ron White

Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion

"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,

Jeanette Ortega

Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer

"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."

John Lee Dumas

Host of EOFire Podcast with
over 100 million Downloads

"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."

Bob Burg

Speaker and Best-Selling Author
of the Go Giver

“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”

James Malinchak

Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker

"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.”

Olenka Cullinan

Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps

"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."

Nick Bradley

PGA Tour Mentor,
Speaker, Author

"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"

Chris Widener

Best-Selling Author The Angel Inside

"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"

Kim Somers Egelsee

# 1 best selling author
and Tedx speaker

"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."

Tim Cole

(Business) Managing Director,
(Military) Colonel, USMC (Ret)

"After only working with Kyle for a few months, I felt my professional world opening up in new and inspired ways. Kyle’s marketing brilliance and business wisdom combine to make him a one in a million in this coaching world. I found that I literally would just listen to whatever he says and that is not common for a strong-willed woman like me, but his guidance is pure gold and his goodness shines through it all. I am so very grateful to him for his coaching.”

Dr. Stormy Hill, OTR/L

Entrepreneur, Author, Educator, Mom

"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."