The Plastics Guy 10x My Biz


In the early 90’s I attended my first Tony Robbins seminar. As a young promoter and promoting Tony’s mentor, Jim Rohn, I was curious to what all the fuss was about with this boy wonder. I sat in the back to observe not just Tony, but also the audience.

Somewhere along the way we were ask to intro ourselves to people around us and say what we did. One of the guys I meet was a huge Tony and Jim Rohn fan. When he found out I personally knew and worked with Jim, he ask me to lunch.

When we walked to his car it was a brand new Jaguar convertible. It was nice! Up until now, he had spent so much of the focus on me that now I got to ask him more about himself.

He said he had been in sales and done different entrepreneurial things and was working his tail off, but could never get over the 50k-70k a year income. He made the decision that he would put more focus and intention on what he was giving himself to (verses just working hard) and would look for opportunities that could have a bigger payoff with the same amount of time and effort as he was currently doing. He soon found a niche in plastics (yes this was the 90’s) and started his own company. He said he went from 70k a year to 70k a month and eventually higher. And he wasn’t working harder he just found the right vehicle and learned how to scale it.

“Its the same effort and time to make 70k a month, vs 70k a year, the difference is the opportunity and your mindset.”

I was struggling at the time to get 200-300 people in my seminar rooms. But after meeting him (I don’t even remember his name) I started asking how can I get 2000 people in a room. And just 2 short years later I had totally changed my model and found myself consistently getting 2000 – 2500 people an event, 4x a year. Not long after finding this new level of success I went on to go from promoting Jim Rohn for 4 seminars a year, to now having an exclusive relationship and launching Jim Rohn International. So in addition to events, I was also booking Jim for outside speaking engagements, creating and marketing dozens of products, building a huge list, and also launching Your Success Store, Messages From The Masters and becoming the agent and manager for many other speakers in addition to Jim.

I eventually sold all the companies, list and intellectual properties in 2007 to the same company that would go on to buy Success Magazine. I retired and become a Mr Mom for 5 years.

After my kids got out of High School I decided to come back to the industry I love!

I wonder what would have happened had I not met the plastics guy? Would it have worked out the same? I don’t know. What I do know is often times we get stuck in our own world of what is possible.

I meet this game changing person at an event, where I have meet so many other amazing relationships and connections.

My challenge to you, along with myself, is to keep showing up where people and ideas are flowing and ceilings and expectations are raised.

As Jim would always paraphrase the bible, If you seek you will find, but rarely does a good idea interrupt you. You must be seeking!

Here’s to you having a 10x revenue idea and systems!

To Your Success!


PS – Off to LA this week to host my Inner Circle Mastermind and also my Mentoring Group. Then have a cool 2 day with Memory Champ Ron White in August (2 seats left). Click Here for Details.

Kyle Wilson, Founder, Jim Rohn International (, and

“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Publisher SUCCESS Magazine

“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn

“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy

“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma

“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre

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