Overview of the 10-Point Marketing Plan

Hello, I’m Kyle Wilson and the founder of Jim Rohn.com, Your SuccessStore.com, KyleWilson.com and LessonsFromExperts.com.

I would like to take a few minutes and share with you what I believe are the 3 biggest challenges entrepreneurs, small business owners, people in direct sales and speakers/experts are currently facing today in business. But I won’t leave you stuck there because I’ll share how to not only overcome these 3 major challenges but also how to excel and take your sales and marketing to a whole new level of results.

So what are the 3 biggest challenges entrepreneurs, small business owners, people in direct sales face today?

1) Creating more revenue (the last few years many are working harder than ever before yet revenues are staying the same or many cases have been shrinking)
2) Reaching more people (without breaking the bank in marketing and customer acquisition costs)
3) Staying ahead of the competition! (Here’s the reality in today’s world… If you’re not staying ahead of your competition that means more than likely you are being out sold and out marketed by your competition and they are reaching the very prospects you need to be reaching)

So what are the solutions?

I truly believe the most energy and cost efficient, results-oriented way to create more revenue, reach more people and stay ahead of your competition is by improving your online marketing skills and strategies. Hands down!!!

And I’m pretty sure after I walk you through this 10-point audit system you will agree with me!

Now just for background, I mentioned earlier I’m the founder of JRI and YSS and multiple other businesses. Also I’m the author of Chicken Soup for the Entrepreneur’s Soul and 52 Lessons I Learned From Jim Rohn and Other Great Legends I Promoted!, where I share stories and lessons I learned from working directly with legends like Harvey Mackay, Brian Tracy, Mark Victor Hansen, Les Brown, Zig Ziglar, Og Mandino, Jay Abraham, Dan Kennedy, Denis Waitley and many others including, of course, my mentor and great friend, Jim Rohn.

I share this to not impress you but to impress upon you that what I’m about to share with you is how I took a brick-and-mortar seminar business and turned it into a multi-million dollar online business. I was able to build a 1 million plus email list through multiple publications, create hundreds of intellectual products (over 100 digital products, everything from ebooks to high-end training programs), able to work with over 1,000 joint venture and affiliate partners, and collaborate with some of top speakers, authors and thought leaders in the world.

So I’m going to walk you through the 10 questions I had to answer to take my businesses to the next level and the same questions I run every coaching and consulting client through to help take their revenues and businesses to the next level.

Now, as I walk you through these 10 questions go ahead and grade yourself on a scale of 1 -10 of where you currently rank in each of the following areas.

1. Have you identified your brand, core competencies and unique selling proposition? If you got more clear about your brand, your core competencies, your mental capital, and your USP would this help you increase revenue, reach more people, stay ahead of competition? HINT: This one area is really under-rated.

2. Do you know who your target customer is? Why they buy? And how to more effectively reach them? What motivates them to buy from you?

3. How does your website design/functionality rate? Are you getting the results you want from your website and in particular from theses 3 core areas: Content (communicating valuable content to your target prospects and buyers, as well as driving SEO), Customer acquisition (strategic placement of opt-in opportunities) and Selling (how well are you marketing your products and services online). And you’re not just limited to these 3 areas. I recently wrote a blog listing 15 areas you can improve your business and marketing results specifically by strategically utilizing your website better.

4. How are your list building strategies (opt-in, squeeze pages, free reports or viral marketing tools)? I know I used over a dozen different strategies to build the million plus list I had through the multiple publications we had. Next to your bank account your list is the most valuable asset your business has.

5. How effectively do you communicate relevant, valuable content through your website, newsletters, blogs and SOCIAL MEDIA? Are you strong in one area and weak in another? They each have different purposes and prospecting opportunities. Now some people say, I just don’t have time to write articles and blogs. But my answer to that is there are streamlined ways to effectively broadcast and communicate through multiple channels. Are you doing that?

6. How much traffic is generated to your site through search engine optimization and other free social strategies? What I mean is how easily are your target customers finding you, your business or your products and services through search engines like Google, Yahoo and Bing?

The reality is you can reach your target prospect much, much cheaper and more efficiently through online marketing means than you can through any traditional advertising model. So this one is big factor to both your top and bottom line.

Oh, and SEO is changing drastically right now! What worked 2 or 3 years ago may actually be working against you today.

7. Are you acquiring new customers through a strategic sales process? Do you have strategic processes in place when you are marketing your products and services? We all know that once the sale is made that is when the real work begins. Do you have the awareness, philosophy, customer service and strategy in place to take a customer and turn them into a fan? That is what companies and brands like Apple, Harley-Davidson, Nordstroms and Starbucks have done. But the process doesn’t stop there. Once you have a fan do you have a strategy in place to turn those fans into advocates? That’s what we did with the Jim Rohn quote booklets (selling 6 million plus). We created a viral tool that our fans could buy in 10s, 100s and 1000s to give away! That is the ultimate outcome you want in your strategic sales process.

8. Do you have an effective 24/7 eCommerce solution comprised of a reliable and flexible shopping cart, affiliate program and sales pages? Without these in place your business expanding exponentially is really difficult.

Let me ask you this? How much research do you do online when wanting to make before making a buying decision? It’s almost always where I start. So are you being as proactive in making your services and products available 24/7 online as you personally would want if you were the customer? And here’s the next level to that question: are you being as aggressive in making your services and products available 24/7 online as your competition? Don’t let your current comfort zone of today keep you from building the enterprise you want for tomorrow. I always think about the famous Wayne Gretzky quote: “Most people skate to where the puck is and I skate to where it’s going to be.” Are you doing that with your enterprise?

9. Have you created online offers for your products and services like ebooks, training programs, high-end coaching and consulting, membership sites? This applies to everybody. I know professionals – doctors, attorneys, financial services, small business owners and entrepreneurs who are successfully using everything from ebooks to high-end training programs to create revenue (without trading time for money) as well as lead generation tools to add people to their funnel.

10. Are you STRATEGIC in your overall online market game plan? A lot of us get caught in this trap of thinking that everything works. Often times it’s true, but some things work so little you have to make sure you are not wasting time doing the minor things versus focusing on the majors.

When you look at your marketing efforts be sure to focus on the half dozen things that will make the most difference.

Ok, so those are the 10 questions that I take any entrepreneur, small business owner or someone in direct sale through to get the fastest, most efficient results in increasing revenue, reaching more people with your products and services and staying ahead of your competition. If you’re like me you probably see where you can and want to improve in all 10 areas.

But let’s take a minute and drill down a little more… Are there 2, 3 or 4 area’s that really stand out to you that you can say, “absolutely, I can improve?” If so then let me ask you this: if you were able to take 1 or 2 of those areas and increase a few points, lets say from 3 to 6, or 5 to 8 or even 1 to 5 or more, could that then have a significant impact on your business’s bottom line and revenues? Would it help you not only stay up with the competition, but get ahead and most importantly stay ahead of your competition?

That is great question to ask!

As I stated earlier I believe the most energy and cost efficient, results-oriented way to create more revenue, reach more people and stay ahead of your competition is by improving your online marketing skills and strategies!

Have you noticed that all 10 of these questions get down to Online Marketing? Are you ready to take the leap?

Invest the time to get the skills and systems.

Because this is such a glaring area of need for so many small business owners and entrepreneurs in the marketplace, I recently completed a project with my friend Tony Teegarden addressing this exact need. Tony and I took the 10 audit questions I asked and applied myself while building JRI and YSS into multi-million dollar enterprises and that I take all my coaching and consulting clients through and we worked on a 6-week solution solving all facets of these questions.

With the Online Marketing Mentor Program (for about a $1 a day – seriously) you can have all the tools and solutions (plus mentoring) for your online marketing challenges.

In this program, Tony and I share the step-by-step marketing and technology solutions to serve you in accomplishing breakthroughs in all 10 of the questions I covered above.

This special offer is available for a limited time. For only a $1 a day I encourage you to take the time and invest in the skills and strategies that will pay you back 10x, 100x and a 1000x fold over the coming year(s).

Sign-up today at http://kylewilson.com/online-marketing-mentor/

To your better future,

Kyle Wilson

The OMMP contains over 50 videos and workbooks of training, strategies and how to’s. Because we believe in and know this program works, we also offer a 30-day 100% money back guarantee. Click here to get started today.

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."

Darren Hardy

Former Publisher SUCCESS Magazine

"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"

Jim Rohn

(1930-2009), Internationally
Renowned Speaker and Author

"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."

Les Brown

Iconic Speaker and Author

"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"

Phil Collen

Lead Guitarist, Def Leppard

"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"

Lisa Haisha

Host Amazon Show, Producer,
Philanthropist

"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.”

Brian Tracy

Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™

"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."

Newy Scruggs

7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth

"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."

Eric Worre

Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro

"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”

Erika De La Cruz

TV & Media Host, Speaker,
Trainer and Author of Passionistas

"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.“

Todd Stottlemyre

Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion

"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.”

Robin Sharma

Author of The Monk Who
Sold His Ferrari

"Kyle can I thank you for something and congratulate you in the same breath? I've done easily 500 interviews in my life. This has been my favorite one. One that went on and allowed that deeper dive because that's one of the things that time limits can rob us of. And I thank you for that because it's been very healthy and very cathartic. And you kind of brought me back in touch with how ready I am to get back on stages. I'm ready."

Glenn Morshower

Actor in Over 250 Movies and Shows

"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."

Mark Victor Hansen

Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul

“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.

Kelli Calabrese

Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur

“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”

Jeffrey Gitomer

Best-Selling Author The Little Red Book of Selling

"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"

Tom Ziglar

President of Zig Ziglar Corp

"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."

Seth Mosley

2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year

"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."

Ron White

Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion

"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,

Jeanette Ortega

Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer

"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."

John Lee Dumas

Host of EOFire Podcast with
over 100 million Downloads

"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."

Bob Burg

Speaker and Best-Selling Author
of the Go Giver

“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”

James Malinchak

Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker

"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.”

Olenka Cullinan

Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps

"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."

Nick Bradley

PGA Tour Mentor,
Speaker, Author

"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"

Chris Widener

Best-Selling Author The Angel Inside

"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"

Kim Somers Egelsee

# 1 best selling author
and Tedx speaker

"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."

Tim Cole

(Business) Managing Director,
(Military) Colonel, USMC (Ret)

"After only working with Kyle for a few months, I felt my professional world opening up in new and inspired ways. Kyle’s marketing brilliance and business wisdom combine to make him a one in a million in this coaching world. I found that I literally would just listen to whatever he says and that is not common for a strong-willed woman like me, but his guidance is pure gold and his goodness shines through it all. I am so very grateful to him for his coaching.”

Dr. Stormy Hill, OTR/L

Entrepreneur, Author, Educator, Mom

"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."