I coach a lot of entrepreneurs and speakers. And one thing I noticed is: They tend to be doing too many things that don’t really have an impact on their business and revenue.
Let me break it down like this.
I’ve believed and said for years, everything works. Putting business cards on windshields works…it just doesn’t work very well. So once you understand that everything works, then it all gets down to what works the BEST and learning to focus on ONLY those handful of things.
After my Inner Circle event in So Cal this past weekend, I met with one of my members. He shared multiple joint venture projects he had going. Most were not related to his core business and were unlikely to move the needle in any meaningful way (in my opinion).
Then he said he didn’t have time for some of the most basic marketing things I teach. These things are related to systems and building an audience that I teach in The Strategic Wheel.
The few things that I know from experience will grow his business he lacked time for and the things that most likely wouldn’t move the needle and were unpredictable, seemed easier and more desirable.
My biggest concern was my understanding of how important a person’s choices with their time, energy, and focus are. The decisions that you make along the way, all those things that you say YES to are also a NO for something else.
Part of achieving success is figuring out the highest possible outcome for the allocation of your resources.
Here’s an analogy. It comes from a conversation I had with long-time friend Darren Hardy on my podcast about the lion and the mouse.
A mouse can walk in front of a lion, and the lion will disregard it, even though it could kill the mouse and it would be nutrition. But, if a lion, one of the greatest killing machines nature has invented, went around chasing and killing mice all day, it would eventually die of malnutrition. A lion can only sustain its life and its pride’s life on antelope—big game. It takes a tremendous amount more energy and effort to capture and kill an antelope than it does a mouse. But when captured, an antelope can feed the lion and its pride for a week.
It’s the same thing in our lives. There are a lot of mice opportunities around us all the time. And even if a mouse opportunity provides a little bit of nutrition, a little bit of revenue, a little bit of reward, you will die of malnutrition over time. These are the trivial tasks and opportunities people pursue. Be the lion and only go after antelope, big game, big outcomes, big opportunities, things of high value. As Jim Rohn would say, “Don’t major in the minors.”
Marketing is about tactics and principles, and principles will win every time. Yet many entrepreneurs are drowning in tactics that aren’t moving the needle.
If this is you, what can be done? Get back to the core things that are working in your business.
Here’s a four-step exercise to do just that:
1. List five things you are currently doing that creates the biggest positive results in your current business model.
2. List 3-5 things that if you did them, could create equal or even bigger results.
3. List anything you do now that is taking your time, energy, and focus away from any of the needle-movers you listed in #1 and #2.
4. Prioritize your focus and efforts on the 3-5 things that are working best and/or you should be doing. Also ask are the activities under #1 and #2 part of your core business (one offs are often distractions), strategic (will knock the dominoes down), focused on your main customer avatar, includes your secret sauce, and is taking you closer to you long term goals. If not, refine down to the ones that check the most important boxes for you.
When you think strategically about all your efforts it will move you to a more long-term and sustainable success.
3 Ways to Work Directly with Kyle (book your 1-1 call)
I’m frequently asked how people can work directly with me. Below are three ways.
1. The Kyle Wilson Inner Circle.
Get in the rooms with the best people. WHo you spend time with matters! We have the best members from all over the country attend our Inner Circle live events. Plus, the most incredible guests show-up to share their wisdom and answer questions in Q&A sessions. Special guests have included Brian Tracy, Denis Waitley, Les Brown, Mark Victor & Crystal Hansen, Phil Collen of Def Leppard, Lalah Delia, Glenn Morshower (actor on the TV show 24), Todd Stottlemyre, Ray & Jessica Higdon, Tom Ziglar, Mitzi Perdue, Kevin Eastman, and many more. Plus you will receive access to over 100 hours of training in our member site and weekly group calls.
“Since joining Kyle Wilson’s Inner Circle Mastermind, the ideas and creativity have been off the charts. Kyle truly collects the best people and orchestrates an amazing day! I have to tell you it has so exceeded my expectations, and let me tell you, having known Kyle since 2006 and watching what he did with Jim Rohn and so many others, my expectations were high. Missing an Inner Circle is not an option!” Newy Scruggs, 7 Time Emmy Winner, NBC Sports
Fill out the Inner Circle application to set up a call to discuss with Kyle
2. Join Me in My Next Book!
Whether you’re a professional, entrepreneur, speaker, business owner, or in sales, we will give you the training and tools to identify and tell your story in a chapter PLUS leverage your story to get speeches, build a list, gain credibility, do book signings, appear in media and interviews, and much MORE.
“INTEGRITY IS THE WORD WHEN I THINK OF KYLE!! He helps many entrepreneurs in their journey towards success!! He ‘s always willing to help everyone in his path. Kyle helped me in my 1st major book launch! I remember when I joined his Inner Circle group. I asked Kyle what type of people were in his group. Kyle said only great people Steven!! Thank you Kyle for being the best of the best. True honor being your friend!” – Steve Lloyd
If interested, go to http://kylewilson.com/1bestseller and simply fill out the brief application form at the bottom. Then I will send a link to schedule a call.
Looking forward to sharing your story with the world!
3. Coaching and Consulting
In addition to building my own 8-figure business, I’ve coached Darren Hardy, Robin Sharma, Dr. Tom Burns, and many others helping them build 7- and 8-figure businesses.
As Darren Hardy said, “Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.”
“Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author, and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy, and many others. Hiring Kyle as my coach has been one of the smartest decisions I’ve made.“ Todd Stottlemyre, 15 Year MLB Player, Entrepreneur and Speaker
“I have been an entrepreneur for over twenty years and was not sure if I needed a coach. I engaged Kyle, based on recommendations from people I respected (Ken McElroy), and before our first meeting ended, I wished I had hired him twenty years ago. His experience and his insight are priceless. He could have saved me a lot of heartache! Kyle has an uncanny ability to know exactly what you need for your situation. He is also a first-class connector and strategist. It is easy to see why he was an integral part of the success of such luminaries as Jim Rohn and Brian Tracy.” Dr. Tom Burns, Author of Why Doctors Don’t Get Rich
Click Here to Engage Kyle as a Coach/Consultant
Whichever of these 3 is the best fit for you, it will be my honor to work with you.
I have an amazing track record with some amazing people.
I look forward to sharing your message with the world!
And as my 18-year friend, mentor, and business partner Jim Rohn told me, Let’s Do Something Remarkable!
Kyle Wilson, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com
What Others Are Saying About Kyle
“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker
“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine
“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author
“Kyle Wilson is brilliant and so very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for.” Les Brown, Iconic Speaker and Author
“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Author of Monk Who Sold His Ferrari
“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp
“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro