One Shift Entrepreneurs Can Make to Massively Improve Their Results

kyle-darren

I coach a lot of entrepreneurs and speakers. And one thing I noticed is: They tend to be doing too many things that don’t really have an impact on their business and revenue.

Let me break it down like this.

I’ve believed and said for years, everything works. Putting business cards on windshields works…it just doesn’t work very well. So once you understand that everything works, then it all gets down to what works the BEST and learning to focus on ONLY those handful of things.

After my Inner Circle event in So Cal this past weekend, I met with one of my members. He shared multiple joint venture projects he had going. Most were not related to his core business and were unlikely to move the needle in any meaningful way (in my opinion).

Then he said he didn’t have time for some of the most basic marketing things I teach. These things are related to systems and building an audience that I teach in The Strategic Wheel.

The few things that I know from experience will grow his business he lacked time for and the things that most likely wouldn’t move the needle and were unpredictable, seemed easier and more desirable.

My biggest concern was my understanding of how important a person’s choices with their time, energy, and focus are. The decisions that you make along the way, all those things that you say YES to are also a NO for something else.

Part of achieving success is figuring out the highest possible outcome for the allocation of your resources.

Here’s an analogy. It comes from a conversation I had with long-time friend Darren Hardy on my podcast about the lion and the mouse.

A mouse can walk in front of a lion, and the lion will disregard it, even though it could kill the mouse and it would be nutrition. But, if a lion, one of the greatest killing machines nature has invented, went around chasing and killing mice all day, it would eventually die of malnutrition. A lion can only sustain its life and its pride’s life on antelope—big game. It takes a tremendous amount more energy and effort to capture and kill an antelope than it does a mouse. But when captured, an antelope can feed the lion and its pride for a week.

It’s the same thing in our lives. There are a lot of mice opportunities around us all the time. And even if a mouse opportunity provides a little bit of nutrition, a little bit of revenue, a little bit of reward, you will die of malnutrition over time. These are the trivial tasks and opportunities people pursue. Be the lion and only go after antelope, big game, big outcomes, big opportunities, things of high value. As Jim Rohn would say, “Don’t major in the minors.”

Marketing is about tactics and principles, and principles will win every time. Yet many entrepreneurs are drowning in tactics that aren’t moving the needle.

If this is you, what can be done? Get back to the core things that are working in your business. 

Here’s a four-step exercise to do just that:

1. List five things you are currently doing that creates the biggest positive results in your current business model. 

2. List 3-5 things that if you did them, could create equal or even bigger results. 

3. List anything you do now that is taking your time, energy, and focus away from any of the needle-movers you listed in #1 and #2.

4. Prioritize your focus and efforts on the 3-5 things that are working best and/or you should be doing. Also ask are the activities under #1 and #2 part of your core business (one offs are often distractions), strategic (will knock the dominoes down), focused on your main customer avatar, includes your secret sauce, and is taking you closer to you long term goals. If not, refine down to the ones that check the most important boxes for you.

When you think strategically about all your efforts it will move you to a more long-term and sustainable success. 

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3 Ways to Work Directly with Kyle (book your 1-1 call)

I’m frequently asked how people can work directly with me. Below are three ways.

1. The Kyle Wilson Inner Circle

Get in the rooms with the best people. WHo you spend time with matters! We have the best members from all over the country attend our Inner Circle live events. Plus, the most incredible guests show-up to share their wisdom and answer questions in Q&A sessions. Special guests have included Brian Tracy, Denis Waitley, Les Brown, Mark Victor & Crystal Hansen, Phil Collen of Def Leppard, Lalah Delia, Glenn Morshower (actor on the TV show 24), Todd Stottlemyre, Ray & Jessica Higdon, Tom Ziglar, Mitzi Perdue, Kevin Eastman, and many more. Plus you will receive access to over 100 hours of training in our member site and weekly group calls.

“Since joining Kyle Wilson’s Inner Circle Mastermind, the ideas and creativity have been off the charts. Kyle truly collects the best people and orchestrates an amazing day! I have to tell you it has so exceeded my expectations, and let me tell you, having known Kyle since 2006 and watching what he did with Jim Rohn and so many others, my expectations were high. Missing an Inner Circle is not an option!”  Newy Scruggs, 7 Time Emmy Winner, NBC Sports

Fill out the Inner Circle application to set up a call to discuss with Kyle 

2. Join Me in My Next Book!

Whether you’re a professional, entrepreneur, speaker, business owner, or in sales, we will give you the training and tools to identify and tell your story in a chapter PLUS leverage your story to get speeches, build a list, gain credibility, do book signings, appear in media and interviews, and much MORE. 

“INTEGRITY IS THE WORD WHEN I THINK OF KYLE!! He helps many entrepreneurs in their journey towards success!! He ‘s always willing to help everyone in his path. Kyle helped me in my 1st major book launch! I remember when I joined his Inner Circle group. I asked Kyle what type of people were in his group. Kyle said only great people Steven!! Thank you Kyle for being the best of the best. True honor being your friend!” – Steve Lloyd

If interested, go to http://kylewilson.com/1bestseller and simply fill out the brief application form at the bottom. Then I will send a link to schedule a call.

Looking forward to sharing your story with the world!

3. Coaching and Consulting 

In addition to building my own 8-figure business, I’ve coached Darren Hardy, Robin Sharma, Dr. Tom Burns, and many others helping them build 7- and 8-figure businesses.

As Darren Hardy said, “Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” 

“Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author, and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy, and many others. Hiring Kyle as my coach has been one of the smartest decisions I’ve made.“ Todd Stottlemyre, 15 Year MLB Player, Entrepreneur and Speaker

“I have been an entrepreneur for over twenty years and was not sure if I needed a coach. I engaged Kyle, based on recommendations from people I respected (Ken McElroy), and before our first meeting ended, I wished I had hired him twenty years ago. His experience and his insight are priceless. He could have saved me a lot of heartache! Kyle has an uncanny ability to know exactly what you need for your situation. He is also a first-class connector and strategist. It is easy to see why he was an integral part of the success of such luminaries as Jim Rohn and Brian Tracy.” Dr. Tom Burns, Author of Why Doctors Don’t Get Rich

Click Here to Engage Kyle as a Coach/Consultant

Whichever of these 3 is the best fit for you, it will be my honor to work with you. 

I have an amazing track record with some amazing people. 

I look forward to sharing your message with the world!

And as my 18-year friend, mentor, and business partner Jim Rohn told me, Let’s Do Something Remarkable!

Kyle

Kyle Wilson, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com, Founder Jim Rohn International, YourSuccessStore, LessonsFromExperts.com and KyleWilson.com

 
What Others Are Saying About Kyle
“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker
 
“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine
 
“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author
 
“Kyle Wilson is brilliant and so very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for.” Les Brown, Iconic Speaker and Author
 
“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Author of Monk Who Sold His Ferrari 
“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp
 
“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro

 

 

 

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."
Darren Hardy
Former Publisher SUCCESS Magazine
"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"
Jim Rohn
(1930-2009), Internationally
Renowned Speaker and Author
"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."
Les Brown
Iconic Speaker and Author
"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"
Phil Collen
Lead Guitarist, Def Leppard
"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"
Lisa Haisha
Host Amazon Show, Producer,
Philanthropist
"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.
Brian Tracy
Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™
"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."
Newy Scruggs
7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth
"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."
Eric Worre
Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro
"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”
Erika De La Cruz
TV & Media Host, Speaker,
Trainer and Author of Passionistas
"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.
Todd Stottlemyre
Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion
"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.
Robin Sharma
Author of The Monk Who
Sold His Ferrari
"Kyle can I thank you for something and congratulate you in the same breath? I've done easily 500 interviews in my life. This has been my favorite one. One that went on and allowed that deeper dive because that's one of the things that time limits can rob us of. And I thank you for that because it's been very healthy and very cathartic. And you kind of brought me back in touch with how ready I am to get back on stages. I'm ready."
Glenn Morshower
Actor in Over 250 Movies and Shows
"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."
Mark Victor Hansen
Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul
“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.
Kelli Calabrese
Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur
“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”
Jeffrey Gitomer
Best-Selling Author The Little Red Book of Selling
"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"
Tom Ziglar
President of Zig Ziglar Corp
"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."
Seth Mosley
2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year
"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."
Ron White
Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion
"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,
Jeanette Ortega
Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer
"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."
John Lee Dumas
Host of EOFire Podcast with
over 100 million Downloads
"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."
Bob Burg
Speaker and Best-Selling Author
of the Go Giver
“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”
James Malinchak
Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker
"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.
Olenka Cullinan
Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps
"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."
Nick Bradley
PGA Tour Mentor,
Speaker, Author
"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"
Chris Widener
Best-Selling Author The Angel Inside
"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"
Kim Somers Egelsee
# 1 best selling author
and Tedx speaker
"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."
Tim Cole
(Business) Managing Director,
(Military) Colonel, USMC (Ret)
"After only working with Kyle for a few months, I felt my professional world opening up in new and inspired ways. Kyle’s marketing brilliance and business wisdom combine to make him a one in a million in this coaching world. I found that I literally would just listen to whatever he says and that is not common for a strong-willed woman like me, but his guidance is pure gold and his goodness shines through it all. I am so very grateful to him for his coaching.”
Dr. Stormy Hill, OTR/L
Entrepreneur, Author, Educator, Mom
"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."
Denis Waitley
Author Psychology of Winning