Marketing Is Marketing…

Marketing-Is-Marketing

I grew up in a small town of about 13,000. I was 19 when I started my first real entrepreneurial (and marketing) venture and opened up a car detailing shop. I wasn’t into cars and really had very little experience, but I saw a need and opportunity and went for it. I rented a bay out of a very small service station so I had very low overhead. I soon added oil changes to the list of services, then changing out brake pads and shoes, etc. Four years later I owned one of the more prominent stations in town and we, pretty much, did it all – school bus contracts, tires, batteries, simonizing franchise, food and snacks. Our sign out front said “Wilson’s Texaco – We’re America’s Station” (playing off of the Dallas Cowboys “We’re America’s Team”).

I figured out pretty quick that good marketing involved 4 things that most people don’t even consider when they hear the term “marketing”:

– Great products/services at fair prices
– Great customer service
– Good systems (time and efficiency)
– Great team/staff and mentoring (multiply your efforts)

Little did I know back then that just 5 years later I would be promoting Jim Rohn, Og Mandino, Brian Tracy and others all over the country and eventually founding Jim Rohn International and YourSuccessStore.com. Long way from the detail shop!

Now fast forward to 1998. We had a thriving seminar and products business, but the new hot topic was now the internet. All our marketing efforts up until then were seminars, promoters, direct mail, newspaper and magazine ads and some media-mainly radio.

The internet was intimidating! It was reserved for the tech experts (which I certainly was NOT). Many of these experts positioned themselves as tech marketing guys. There were some early adapters in the seminar and speaker world, speakers whose names you would recognize. They found the tech “marketing” guys and were off to the races.

That’s when I heard a pearl of wisdom from Jay Conrad Levinson that put us at least 5 years ahead of the game. He said, “marketing is marketing is marketing.” Whether it was classified ads from 50 years earlier, media ads from the 60’s, direct mail from the 70’s and 80’s or infomercials from the 90’s – it’s all the same. Marketers know how to market. Save the tech work for the tech guys and sales for the sales guys, but no matter what make sure the marketing guys are doing the marketing.

Side note: If you own your own business, YOU are a marketer!

Well, I decided then we would find a very teachable and flexible internet tech guy and we would build our online plan together versus asking the tech “marketing” guys to go do it for us. In other words, I would be the strategist and they would be the ones to get it up and running. They were the technical experts and we would be the marketing experts. We were so fortunate to catch the early wave of internet marketing. Ten years later we saw many of the same early adaptors in the speaker world who had gone with the tech experts and sadly their internet marketing efforts never really took off. Their sites may have been a web guys dream but they were a marketer’s nightmare.

Now here we are today and social media is where email marketing was 5-8 years ago and the internet 10-15 years ago. So what to do?

Entrepreneurs and small business owners at their core have an advantage over any outside expert because, in part, they have firsthand knowledge and feedback from their customers, they can directly observe what their competition is doing and they have a historical perspective that again an outsider would not have. Now connecting the marketing dots with technology and outside experts is important and often does involve third party help. So, yes, seek out ideas and strategies from those with more knowledge or experience than you – ALWAYS be a student. But my belief is if you own your own business then it’s essential that you man your own marketing ship. First understand the 4 components I listed above (and I’m listing them again because they are so important):

– great products/services at fair prices
– great customer service
– great systems
– great team/staff and mentoring

Then make sure that in all your marketing efforts including the technology side (websites, email marketing, social media, SEO, etc.), that you are the one manning the ship, connecting the dots and making sure you-at the very least-are co-creating your marketing strategies and efforts.

To your Success!
Kyle

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."
Darren Hardy
Former Publisher SUCCESS Magazine
"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"
Jim Rohn
(1930-2009), Internationally
Renowned Speaker and Author
"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."
Les Brown
Iconic Speaker and Author
"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"
Phil Collen
Lead Guitarist, Def Leppard
"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"
Lisa Haisha
Host Amazon Show, Producer,
Philanthropist
"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.
Brian Tracy
Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™
"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."
Newy Scruggs
7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth
"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."
Eric Worre
Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro
"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”
Erika De La Cruz
TV & Media Host, Speaker,
Trainer and Author of Passionistas
"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.
Todd Stottlemyre
Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion
"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.
Robin Sharma
Author of The Monk Who
Sold His Ferrari
"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."
Mark Victor Hansen
Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul
"Kyle Wilson is my 20 year plus valued friend and business/marketing coach. He is one of the most influential and connected people around. Kyle ALWAYS brings value to every relationship he is a part of"
Robert Helms
Real Estate Developer
and Host of the #1 Podcast
The Real Estate Guys Radio Show
“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.
Kelli Calabrese
Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur
“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”
Jeffrey Gitomer
Best-Selling Author The Little Red Book of Selling
"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"
Tom Ziglar
President of Zig Ziglar Corp
"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."
Seth Mosley
2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year
"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."
Ron White
Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion
"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,
Jeanette Ortega
Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer
"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."
John Lee Dumas
Host of EOFire Podcast with
over 100 million Downloads
"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."
Bob Burg
Speaker and Best-Selling Author
of the Go Giver
“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”
James Malinchak
Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker
"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.
Olenka Cullinan
Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps
"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."
Nick Bradley
PGA Tour Mentor,
Speaker, Author
"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"
Chris Widener
Best-Selling Author The Angel Inside
"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"
Kim Somers Egelsee
# 1 best selling author
and Tedx speaker
"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."
Tim Cole
(Business) Managing Director,
(Military) Colonel, USMC (Ret)
"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."
Denis Waitley
Author Psychology of Winning