I mentioned a few weeks ago in the email about 7 Core Marketing Strategies, the importance of building your audience (list).
Everyone single person/company I coach and consult with, including speakers, authors, real estate investors/syndicators, entrepreneurs, retailers, professionals, online marketers, etc, I stress the importance of building an audience.
You will be 10x better off over the next 3-5 years from now when they follow these 3 SIMPLE rules below (that so many people/companies still are not doing).
1) Be intentional that all the people you come in contact with including 1-1, networking, events, podcast interviews, speaking in front of audiences, advertising, social media, etc get added to your wheel. This includes using an opt in or offer. But if just starting out it may also be collecting business cards.
2) Have an organized way to add everyone onto your wheel (including segmenting) SO you can then talk to them. In the beginning keep it simple. Don’t spend a bunch of money if new at this. The are many free hosting services. I recommend Aweber (19 a month). Keep it simple.
3) Start talking and building a relationship with the people on your wheel. Bring value. And occasionally give your audience opportunities through the spokes on your wheel to say yes to things that may be of value to them.
This is a major difference between the wheel with spokes concept I created in 1993 when I launched Jim Rohn Int vs funnels that many people focus on today. I have and use funnels. SO I understand and value a funnel. But the wheel is how I built a million plus email list through my companies and publications including Jim Rohn Int, Your Success Store, Messages From the Masters and many more.
Because the wheel is relationship focused. It doesn’t churn through people.
The biggest challenge with online marketing is it often tries to convert cold traffic into customers in a short period of time. Verses turning cold traffic into warm traffic and eventually prospects and customers by simply building a relationship and bringing value.
The wheel is fishing vs hunting. You are attracting the relationships, prospects and customers that want what you have.
This one simple tweak in your philosophy can have one of the biggest long term residual benefits to your business.
I often say there are speakers that speak 100x a year and never build, organize and communicate with a list and there are speakers who do. Same for authors. Same for small businesses. Same for professionals. Same for any industry or profession you can name. And the compounded difference over a period of months and years between those who do and those who don’t is massive.
No matter what you business is you will have far greater results over the long run when you are intentional to build an audience, have a method to talk to your audience and you then communicate with your audience.
Although the concept is simple. There are hundreds of distinctions in how to be effective with building and talking to your list/audience. But those come as you are in the process of doing all 3. Don’t try and learn all the tactics up front. Just get started. That’s when all the next steps and creative ideas will begin to flow.
You get good by first being bad. So just get started. And then refine and improve every step of the way.
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Excited to be sharing the stage 6 times over the next few weeks. Just got back from consulting Profit Hunters in North Carolina, then off to LA this week for Bob Donnell’s Next Level event and then my Kyle Wilson Inner Circle Mastermind for 2 days. Then back to Texas to be with Keven O’Leary (Shark Tank) and my good friend Tom Ziglar at Brian Forte’s Get Motivated Event Feb 22nd and then Logan Stout and his Leadership Conference on Feb 23rd. For details on how to attend any of the upcoming dates Click Here
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Kyle Wilson, Founder LessonsFromNetwork.
Want one on one coaching? Whether you are an entrepreneur, speaker, author, investor I can help. Darren Hardy, Robin Sharma, Brian Tracy and many others think so as well (see below). Send me an email for details and to discuss.
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“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker
“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” Darren Hardy, Former Publisher SUCCESS Magazine
“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author
“Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.” Robin Sharma, Monk Who Sold His Ferrari
“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp
“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. What I mean by that is, there are lots of guys who will put out business plans and do all kinds of nonsense and swing for home runs. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Author of Go Pro
