7 marketing ideas for you to know (must read)

kyle-500x500

This morning I want to share with you a some key marketing ideas I’ve used in consulting and coaching thousands of entrepreneurs and companies like Darren Hardy, Robin Sharma, Todd Stottlemyre, The Real Estate Guys as well as that I have used to build my own 8 figure business.

“I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years.” – Darren Hardy, Speaker, Author, Former Publisher SUCCESS Magazine

This is a small sample of what I will share next weekend at the Virtual 2 Day that Ron White and myself will be hosting, Memory & Marketing.

  1. Marketing is about connecting the dots!

Marketing is not about being manipulative or trying to be clever, it’s simply finding the most efficient and effective way to connect your products and services with an audience.

Factors include your existing products and services, the marketplace, the competition, your unique goals, your existing resources and your own special talents and secret sauce.

What makes you special? What makes you unique? What is the best way to connect your products and services with the right audience?

What is the low hanging, neglected fruit for you and your business?

Don’t copy someone else. Connect the dots for all the factors that directly effect you and your business.

I will be sharing dozens of scenarios to take into account.

  1. Marketing is about tactics and principles

Tactics may include social media, email, podcast, direct mail, one-on-one, events, apps, and much more.

Tactics change as technology changes.

I’m a tactic guy. I have built a million plus list, sold millions of books, filled up huge rooms.

Yes I use tactics.

But principles in marketing are even more important than tactics.

Principle based marketing includes having a great product.

Having great service.

Being consistent.

Caring about people and putting relationships first.

Oftentimes tactic focused marketing churns through people and ends up treating the audience like a commodity.

I always say NEVER let a tactic (no matter how new and great it may seem or be) override principle based marketing.

We will spend a lot of time on both the tactic and principle based strategies of marketing May 8-9 at Memory & Marketing.

  1. Marketing is about being strategic.

I always say everything works, putting business cards on windshields works, it just doesn’t work that well.

You have to find the most strategic way to knock down the most dominoes in your business…which takes me to #4, the wheel.

  1. The Wheel

The concept of the wheel and spokes came to me in 1993 when I launched Jim Rohn International. Jim had a handful of products and services (and no list) and I thought how do I get people once they experience one product to go around the wheel to the other products (each spoke on the wheel represented a product or service).

And the BIGGER question was how do I get more people ON the wheel (customer acquisition).

There are FOUR key criteria to discover your own strategic wheel, the spokes to add and the spokes to remove.

Most people are trying to do too many things vs the ONE BIG THING that can change everything.

At our Memory & Marketing Event I spend a lot of time walking you through the key strategies of how to design your OWN wheel (similar to what I have done for multiple 7 and 8 figure businesses).

This is HUGE!

  1. Social Proof, Testimonials and Your Website

My good friend Jeffrey Gitomer says “When you talk about yourself its bragging. When someone else says it about you then it’s proof”!

Anyone can make promises and say great things about themselves, but proof through testimonials, pictures, and video are a 1000x more powerful.

It’s important to offer proof in all your marketing.

Where do you live? You live 24/7 on your website and social platforms.

Make sure your website and social presence reflects your unique social proof!

There are 4 keys to your website I will be sharing at our Memory & Marketing Event

  1. Build an audience

Whoever has the biggest audience will have the most influence in the marketplace.

I’ve met speakers and authors who have never built a list or audience.

Same for doctors, realtors, coaches, real estate syndicators etc.

And then I’ve met (and coached) speakers, authors, professionals, who understand the value and power of building a list they nurture and talk to.

And they almost always outgrow their competition by 2-10x.

You must be intentional in building your own audience and tribe. I walk you through over a dozen ways to do it.

  1. Talk to your audience

People often times collect hundreds if not thousands of business cards but then never talk to their potential prospects and customers.

They have to start every day hunting.

If you’re doing only one-on-one communication and you don’t have a way to talk to your audience as a group, you’re always hunting.

But when you organize a way to talk to your audience by group now you’re fishing.

Give them great content, give them great information, invite them to cool stuff, be a utility to your customers and prospects, let them know what’s going on.

Then on occasion, yes you can promote a product or service you have, especially when its timely.

And when you do, it doesn’t matter who says yes. Just like fishing, put it out there and see who is ready to say yes to the things that matter to them.

And what’s even better is when you can create offers that have fish jumping in the boat!

I will be sharing at Memory and Marketing a powerful way to create new offers to your audience and test if it will work and when it does, have the fish jump in the boat!

If you’re not talking to your audience, believe me your competition is.

Money Follows Attention!

“Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation.” Mark Victor Hansen, Co-Creator of World’s #1 Book Series Chicken Soup for the Soul

———————-

Memory & Marketing 2 Day Virtual Event!

Next weekend Ron White and I will be training for  2 powerful days on everything we know!

I will be sharing the marketing strategies including:

– creating your own strategic marketing wheel

– how to build an audience and talk to your audience

– how to share your story through blogs, videos and a book

– how self-limiting beliefs may holding you back and much more!

Ron White, 2X US Memory Champion will train you on how to remember names, faces, notes for speeches, ideas from a book you read and anything else.

In addition to 2 Powerful Days of Training, Ideas and Strategies you can put to use immediately and multiple your income we also are adding in multiple bonuses (over 2k’s worth).

All this for only $397! You will able to get that back the first day with some of the ideas Ron and I share.

And to rewards those that have read this far, I will give you a $100 off coupon code when you order today. In the checkout cart under coupon, type in the word ( memory ) to get 100 dollars off.

Reserve your spot Now (special discount ends tonight) 

This is 2 days of hard core training and skills (not a pitch fest of 10 speakers selling products).

This 2 day event is also Excellent for Teens and Students!

Can’t wait!

Kyle Wilson

“Kyle, thank you for our partnership and friendship. Friendship is wealth and you make me a rich man. Love and Respect!” Jim Rohn, Iconic Philosopher & Speaker

“I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.” Brian Tracy, Int Speaker & Author

“Kyle Wilson is brilliant and so very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for as a marketer and as a person.” – Les Brown, Iconic Speaker and Author

“I’ve known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and some one I have great admiration and respect for!” Tom Ziglar, President of Zig Ziglar Corp

“Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable.” Eric Worre, Founder of Network Marketing, Pro and International Best-Selling, Author of Go Pro

 

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"I guard my endorsements carefully. Regarding Kyle, he is simply a marketing genius! No joke. Kyle was the wizard behind the successful business of my mentor Jim Rohn. Every marketing dilemma I have ever had, Kyle has given me the brilliant and elegant solution on the spot. Kyle’s consulting has saved and earned me hundreds of thousands of dollars over the years."
Darren Hardy
Former Publisher SUCCESS Magazine
"Kyle, thank you for our partnership and friendship all these years. Friendship is wealth and you make me a rich man. Much Love & Respect"
Jim Rohn
(1930-2009), Internationally
Renowned Speaker and Author
"Kyle Wilson is brilliant and very knowledgeable and an icon in this industry. He was the power behind Jim Rohn. Kyle is my longtime friend and someone I have a great deal of respect for."
Les Brown
Iconic Speaker and Author
"Kyle you were a master to work with when filming and producing at my house. Also, Helen and I have toured and done so many 'meet and greets' and have had all kinds of cool activities and opportunities on the road, but last year at your house at the Inner Circle Mastermind ranks at the top as one of the all time best experiences we have ever had on the road. At your house the people and the love was so amazing. We are use to doing all the giving, but that day we felt loved and cared for. It was just an amazing experience! We still talk about it to this day. It is at the top of our tour memories from over all these years!"
Phil Collen
Lead Guitarist, Def Leppard
"Thank you Kyle Wilson for being such a magnificent leader and creating a powerful, humanitarian thinking group of leaders. You’re such an amazing human being. Always inspired by who you are!"
Lisa Haisha
Host Amazon Show, Producer,
Philanthropist
"I have worked closely with Kyle Wilson for 20 years. He is one of the best all-around marketers, promoters, business-builders and entrepreneurs in the business today. We have generated more than a million dollars together.
Brian Tracy
Professional Speaker,
Best-Selling Author,
CEO of Brian Tracy
International™
"If wanting to break into the speaker, author, marketing world, no one knows and does it better than my 10 year friend, Kyle Wilson. He is responsible for millions of people having access to the brilliant wisdom of Jim Rohn and so many other business thought leaders. He attracts the best people to his Inner Circle, something I'm proud to be a part of. I’m also excited to be working on a new book with Kyle, Lessons From Sports. Honored by his friendship."
Newy Scruggs
7x Emmy Winning Broadcaster,
NBC Sports Dallas/Ft Worth
"Kyle is one of my old and dear friends and one of the smartest marketing guys I have had the opportunity to work with. He is the scrappy marketing guy. Kyle is the real deal and finds ways to create product, add value, help people, build community, he’s unbelievable."
Eric Worre
Founder of Network Marketing
Pro and International Best-Selling
Author of Go Pro
"Kyle Wilson, single handedly changed the way I look at life! And the way I participate in my own! Kyle's wisdom, loyalty and commitment to seeing people soar is unmatched in the industry. He is a spring board, sounding board and ultimately a launch pad for anyone committed to pursuing their deepest dreams and ultimate goals! He is the most authentic mentor, friend and business parter I've ever had. I'm so thankful I ended up in your sphere 'KW,' Kyle Wilson.”
Erika De La Cruz
TV & Media Host, Speaker,
Trainer and Author of Passionistas
"Kyle Wilson is the man! When I made the decision to transition from my 15 year MLB career to being a speaker, best-selling author and business consultant I researched and then sought out the man who has been behind such iconic speakers as Jim Rohn, Brian Tracy and many others. Hiring Kyle as my coach has been one of the smartest decisions I made.
Todd Stottlemyre
Author of Relentless Success,
15 Year MLB Pitcher
and 3x World Champion
"Kyle is a valued friend, a marketing superstar and one of the most knowledgeable people in the personal development industry.
Robin Sharma
Author of The Monk Who
Sold His Ferrari
"Kyle is one of the wisest and most brilliant marketing consultants in the world. He is the man behind the great marketing of Jim Rohn International and so many other personal development legends. He is not only someone I’ve enjoyed collaborating and working with for over two decades, but is also a close and valued friend. I recommend Kyle without equivocation."
Mark Victor Hansen
Co-Creator of World’s
Best-Selling Book Series
Chicken Soup for the Soul
"Kyle Wilson is my 20 year plus valued friend and business/marketing coach. He is one of the most influential and connected people around. Kyle ALWAYS brings value to every relationship he is a part of"
Robert Helms
Real Estate Developer
and Host of the #1 Podcast
The Real Estate Guys Radio Show
“Kyle Wilson is a masterful marketer and there is a good reason why top investors, entertainers, sports figures, leaders in personal development and entrepreneurs call on him as a coach, mentor, business partner and friend. Kyle knows what works in business and most importantly relationships and always over delivers. As an Inner Circle Mastermind member for over 2 years, it’s been the very best thing I could have done to level up my circle of influence, surround myself with success and have the platform to launch a best-selling book, be invited to speak, partner, invest and take my brand to the next level. I highly recommend you invest whatever is necessary to be a member of the Inner Circle or hire Kyle as your coach.
Kelli Calabrese
Wellness Mompreneur,
#1 Best-Selling Author
Mom & Dadpreneur
“Kyle Wilson is the best marketer I know. In the 20 years that I have known him, everything he touches and every idea he generates, turns into money. If you’re looking for a degree of fame, and a higher degree of wealth, I recommend you get YOUR ass to Kyle as fast as you can.”
Jeffrey Gitomer
Best-Selling Author The Little Red Book of Selling
"I've known and worked with Kyle Wilson for over 20 years. Kyle is the ONLY person that ALWAYS under-promised and over-delivered every single time my dad Zig and I worked with him. He is a valued friend and someone I have great admiration and respect for!"
Tom Ziglar
President of Zig Ziglar Corp
"Kyle's Inner Circle Masterminds have been some of the most enlightening events I've been a part of. I've met so many incredible people outside the world I live and work in. It is the pinnacle of places you can go to upgrade your network. Plus, Kyle's coaching has helped me create and additional six figure side income that allows me to impact more people."
Seth Mosley
2x Grammy Winner,
Billboard #1 Producer and
Song Writer of the Year
"When I met Kyle Wilson I had been speaking professionally for 12 years and my biggest ‘achievement’ was $60,000 in debt to the IRS, a truck I prayed every day would start, and a simple 6 CD memory training set. Kyle coached me to market that CD set and in less than 12 months my IRS debt was gone and I was speaking in Australia, Bangkok, Belgium, Singapore, Malaysia and all over the USA with the biggest names in the speaking business. It was almost magical how Kyle took my business from giving speeches in the back room of an IHOP restaurant to audiences as large as 8,000 in what seemed like overnight. I can honestly say that Kyle Wilson was not a major factor in turning my business around. Kyle Wilson was THE factor. I can’t strongly recommend his wisdom, knowledge, business mind or who he is as a person enough."
Ron White
Best-Selling Author of
Black Belt Memory,
2009 & 2010 US Memory Champion
"Kyle Wilson is not only one of my most valued friends and mentors, he is a marketing genius and brilliant business man, always providing the most honest and insightful solutions to any challenge. I am honored to have him as my book partner and life-long counterpart."
Jeanette Ortega,
Jeanette Ortega
Best-Selling Author of
The Little Black Book of Fitness
& Celebrity Fitness Trainer
"Kyle, you ROCKED the EOFIRE show. You are a great storyteller and shared great lessons. Truly impressed…and thank you for what you do/have done for this Entrepreneurial world."
John Lee Dumas
Host of EOFire Podcast with
over 100 million Downloads
"Anytime I'm in a conversation with Kyle Wilson, I always take my notepad out and start taking down notes cause there's so much to learn. Kyle it's a real honor for me to know you."
Bob Burg
Speaker and Best-Selling Author
of the Go Giver
“Kyle Wilson literally built an empire over 18 years working with one of the true legends in the entire speaking space, Mr. Jim Rohn. Somebody I look up too, somebody who was a hero of mine that I wanted to be like because of the way he had great integrity. Kyle has that same integrity, he truly cares about making you look good. He cares about you having quality materials and I will Guarantee you will be so grateful you partnered up and got into one of Kyle's books. Kyle cares truly from the heart about your success. And about representing you in the way you want to be represented. With your great content, and your great information and with who you are as a business, as a brand, as a person. So do yourself a favor, work with my friend Kyle.”
James Malinchak
Featured on ABC’s Hit TV show
Secret Millionaire &
Founder of Big Money Speaker
"Kyle Wilson’s insight, marketing acumen and business knowledge are guru level. His consulting, friendship and brilliant solutions have changed the trajectory of my career and life. His strategies don’t just elevate, they transform you and your brand.
Olenka Cullinan
Speaker, Passionista, Founder of
Rising Tycoons &
#iStartFirst Bossbabe Bootcamps
"From the moment I met Kyle realized that he was a unique individual. In life their is 'talent' and then behind that 'talent' there is always the business savvy behind it. We say that when the pupil is ready, the teacher will appear. Kyle Wilson IS that teacher and that consultant....are you ready? Kyle, I know our best work is yet to come. Thanks for the friendship and expertise."
Nick Bradley
PGA Tour Mentor,
Speaker, Author
"Is there anyone in the world who is better at grooming and managing a speaker than Kyle Wilson? Absolutely not! Kyle was the man behind Jim Rohn. Kyle, while managing my speaking career, took me to 60 speaking engagements a year while increasing my fee, and helped me publish numerous books that sold nearly a million copies, produce two best-selling audio programs, taught me how to sell product from the back of a room (with a number of $50,000 days and one $110,000 day) and got me my own television show and a co-host with Zig Ziglar on his television show, True Performance. There is not a single person alive who not only knows but has mastered the speaking business from beginning to end like Kyle Wilson. Take my highest recommendation and multiply it by ten and you have what I think about Kyle. What? You haven’t picked up the phone yet to get on board with him? Get going!!"
Chris Widener
Best-Selling Author The Angel Inside
"Kyle Wilson has been a life changing mentor, friend and business partner. He not only has extreme marketing knowledge, is talented and gifted at speaking, coaching and leading, but he also has a unique focus, drive and charisma that magnetizes others and helps them to succeed and become more motivated. I would recommend anyone wanting to propel to higher levels to work with Kyle"
Kim Somers Egelsee
# 1 best selling author
and Tedx speaker
"Kyle Wilson's Inner Circle is nothing short of Life Changing! It offers insights and valuable outcomes for entrepreneurs, champions, and business leaders. IC is high-trust, honest, and encouraging, an integrity-filled environment that generates awareness, understanding, and wisdom from the team for you. IC provides one a board of trusted advisors... the ""GPS to help you get to the next level."
Tim Cole
(Business) Managing Director,
(Military) Colonel, USMC (Ret)
"Kyle you have greatly influenced my life and career. You and Jim made a perfect team with a legacy that will continue to change lives more than any otherthought leaders with timeless wisdom."
Denis Waitley
Author Psychology of Winning